Last year, when Reiss inked a multi-year deal with the McLaren Formula 1 Team, it marked a new era for the fashion brand, as it ventured into sports partnerships for the first time. Despite being relatively new to performance wear, Reiss seemed like a natural match for McLaren, given their mutual dedication to quality and cutting-edge style.
Embracing its ethos of meticulous design, the initial capsule collection for McLaren's team uniforms stood out for its blend of sophistication and functionality. By utilizing precise techniques and advanced fabrics, it mirrored the intricate nature of motorsport engineering in modern tailoring. With positive feedback from team members, Reiss has since expanded its offerings to the public, introducing a range of items including versatile polo tops and durable leather jackets that seamlessly blend the worlds of fashion and motorsport.
In its latest release, three distinct capsules showcase a shared focus on attention to detail while offering unique style profiles, presenting a fresh interpretation of the iconic McLaren uniform. The first collection, named "Hype," introduces tailored silhouettes through a selection of streetwear garments inspired by racing culture. Featuring leather baseball jackets with a sleek driver-inspired design, along with resort shirts and knitwear adorned with tour-inspired prints in McLaren's signature orange hue, this range offers a polished yet versatile look suitable for day-to-night wear.
On the other hand, the "Dynamic" and "Fan Wear" capsules take a more literal approach to high-tailored aesthetics. Offering two-piece suits, jackets, trousers, and quilted gilets, these collections combine refined cuts with technical fabrics, enhancing the functionality of each piece. Like the F1 Team capsule, these wrinkle-resistant garments are designed to provide a uniform suitable for travel and active lifestyles. Additionally, the collections feature mercerized polo tops and jersey sweatshirts, completing the timeless engineered aesthetic."
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