Madonna, The Weeknd (now known as Abel Tesfaye), and Playboi Carti take center stage in the extravagant music video for their collaboration "Popular," directed by Cliqua. The visual spectacle opens with a captivating close-up of Madonna's glittering grill, setting the tone for a journey into the realm of opulence. As Madonna whispers haunting lyrics, the camera transports viewers to a lush hillside where Abel Tesfaye croons from within a majestic, art-adorned mansion. Playboi Carti adds his signature flair, depicted wearing iconic facial band-aids reminiscent of rapper Nelly, as he spills his drink near a luxury SUV. Each artist inhabits their own luxurious space, with Madonna lounging in a penthouse apartment and Carti exuding charisma in his own domain. Despite their separate spheres, the trio never physically intersect, adding an enigmatic allure to the visually striking scenes shot across New York and Atlanta.
Originally released last June, "Popular" was part of the music rollout from Abel Tesfaye's HBO music drama, "The Idol." While the drama received mixed reviews, the collaboration's latest visual interpretation promises to captivate audiences with its lavish aesthetics and compelling performances. With its fusion of musical prowess and cinematic artistry, "Popular" not only showcases the individual charisma of Madonna, Abel Tesfaye, and Playboi Carti but also underscores their collective ability to craft an immersive experience that transcends boundaries and captivates the imagination of viewers worldwide
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